Assessor Resource
SIRXOSM004
Analyse performance of social media and online business tools
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the performance outcomes, skills and knowledge required to use analytics tools to collect and analyse data on the performance of an organisation’s social media and online presence. It requires the ability to evaluate and present reports on the effectiveness of tools in engaging customers.
It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and small business owner operators.
This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)